Music is a major part of who I am today. I listen to whatever I feel strongly about in that moment, weather it be happiness, sadness, anger, betrayal, or any of the emotions in between. Music has helped get me though a lot of stuff, and I think that sometimes it is just easier to express these emotions through singing along to these songs, instead of acting out on the emotions. Sometimes though, it's just fun to sing and dance in the car.
One of my most favorite songs of 2010 was the song "Pyromania" by the German-based Euro-Pop group Cascada. This song was my go to dance song, and while it never picked up in the US, it was always blasting in my car. All my friends eventually learned the words to it (which was pretty simple), and we would have these silly little dances for it. It was, overall, just a fun song, and it's one of the few songs that I enjoyed just for the pure simplicity of it.
The music video for it was pretty fun, too.
One of my personal favorite older songs has always been ABBA's "Mamma Mia". I grew up listening to ABBA, but (and what I find to be funny), is that I learned who ABBA was through a band called the A Teens, who started out as an ABBA tribute band. My mom was so excited when I told her I loved "Dancing Queen" and "Mamma Mia" that she bought me ABBA's "GOLD" CD, and I had no idea who these "other people" were singing my songs. Ever since then, ABBA has been a major music act for me.
For this blog, here is the magazine I decided to create:
The Title: "Evolution Music"
The Concept: The concept of this magazine goes along with the standard music magazine, but I want it to focus on what is current. I want each month's issue to focus on the current "BIG" artists and what is new for them. I want the cover to focus on the new CD that that artist is releasing, accompanied with an exclusive interview.
The Readers: The readers of this particular magazine would mostly focus on the teens through mid twenties, as they control a lot of what is currently happening musically.
The Competition: The main competition for this type of magazine would be any sort of music or entertainment magazine. "Rolling Stone" would definitely be one of the main competitors, as would other magazines such as "Vibe" or "Blender". Although these magazines would be major competition, with "Evolution Music", each issue is accompanied by an exclusive Remix CD of some of the current big hits, as well as some up-and-coming hits.
The Advertisers: The advertisement of this magazine could be anywhere from shoes to movies. Some major advertisers that would most likely invest in this magazine would be:
Express, because of their constant "Now" fashion.
Movie Studios, because they want to reach similar demographics but to get them into a movie theater.
Music Studios, because they would be able to get their artist's info into their direct demographic.
Apple, because of their constantly evolving technology, and being known for iTunes/iPod.
HP, because they usually try to stay connected with music with all their technology.
The Articles: Some of the articles that would be expected for the first issue would be:
The cover Artist's exclusive Interview
The top 25 up-and-coming artists
What's happening right now
The fall and rise of a major pop star.
How to get discovered
The Cover: I want the cover to be simple and self-explanatory. I want the reader to look at it and know exactly what is inside of it. I want it to state some of the bigger articles, and I want there to be one major picture from the main Artist of the issue. I don't want it too be too complicated, as today's youth goes for the simplicity and edge, more than clutter and fancy lettering.
