Monday, June 20, 2011

The Deception of Propaganda


For the advertisement for the movie "King Arthur", the actress Keira Knightly's breasts were digitally enhanced about 2 Cup sizes. This poster uses a few different propaganda techniques to draw in a bigger audience. By Photoshoping her breast size, which Keira Knightly said was originally digitally changed to a size DD, they use techniques of "Beautiful People" and "Half-Truths".

They use "Beautiful People" by taking Keira Knightly, who is already beautiful, and make her more stereotypically attractive. They do this by enhancing her breasts, making her more tan, glowing skin, and eliminate all possible flaws, all by digitally changing her. Because they did this, more and more males wanted to see this movie with the impression that they would see this version of Keira Knightly, even though she doesn't exist, even in the movie.

They use "Half-Truths" by this as well because, while you do see Keira Knightly with little clothes in some parts of the movie, she is more covered-up for most of it, and the idea that her breasts will be in the camera the whole time is very deceptive. This is probably used more than most propaganda techniques in the film industry, leaving many viewers disliking a movie because of the false expectations.

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